Privacy Policy

A legal disclaimer

Effective Date: June 21, 2024
Last Updated: October 16, 2024

At Petaluma Technologies (“Company,” “we,” “our,” or “us”), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our websitebsure.ai and use our products and services, including the B-Sure Boot and the related app ("Services"). By accessing or using our Services, you agree to this Privacy Policy.

1. Information We Collect

We collect different types of information to provide and improve our Services, including:

A. **Personal Information**
When you register on our site or use our Services, we may collect:
- Name
- Email address
- Shipping address
- Payment information
- Login credentials

B. Non-Personal Information
We may also collect non-personal information, such as:
- Browser type and version
- Device type
- IP address
- Location data
- Usage data (e.g., pages visited, time spent on the site)

C. Health and Activity Data
For users of the **B-Sure Boot** and associated app, we may collect health-related data such as:
- Temperature readings
- Performance metrics
- Horse-related data (e.g., activity level, recovery status)

2. How We Use Your Information

We use the information we collect in the following ways:
- To operate and maintain the Services.
- To process payments and manage subscriptions.
- To personalize and improve the user experience.
- To send updates, notifications, and marketing communications (with the option to opt-out).
- To provide customer support.
- To analyze usage patterns and enhance product features.
- To comply with legal obligations and protect against fraud or other unauthorized activities.

3. How We Share Your Information

We do not sell or rent your personal information. However, we may share your data in the following cases:

- Service Providers: We may share your information with third-party vendors who perform services on our behalf, such as payment processing, email services, and customer support.
- Business Transfers If we merge with or are acquired by another company, your information may be transferred as part of the business transaction.
- Legal Obligations: We may disclose your data to comply with legal processes or government requests, such as subpoenas or investigations.
- With Your Consent: We may share your data with third parties if you provide consent.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to collect data and improve your experience. Cookies help us:
- Remember your login details.
- Track website usage.
- Personalize content and advertisements.

You can choose to disable cookies in your browser settings, but some parts of the Services may not function properly without them.

5. Data Security

We use industry-standard security measures to protect your personal data. These measures include encryption, secure servers, and access controls. However, no data transmission over the internet or storage method is 100% secure, and we cannot guarantee absolute security.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal information:
- **Access**: Request access to the personal data we hold about you.
- **Correction**: Request that we update or correct your personal data.
- **Deletion**: Request that we delete your personal data, subject to certain exceptions.
- **Opt-Out**: Unsubscribe from marketing communications.

To exercise any of these rights, please contact us at info@bsure.ai

7. Data Retention

We will retain your personal information for as long as necessary to provide you with the Services or as required by law. Once it is no longer needed, we will securely delete or anonymize the data.

8. Children’s Privacy

Our Services are not intended for individuals under the age of 13. We do not knowingly collect personal data from children. If we learn that we have collected information from a child under 13, we will delete that information promptly.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to read the privacy policies of those websites before providing any personal information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated policy on this page and update the “Effective Date.” We encourage you to review this policy periodically to stay informed about how we protect your information.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us at:

Petaluma Technologies Email: info@bsure.ai