Seed round
Help set the standard
in horse care.
Providing better information for earlier action is invaluable.
We’re bringing wearables and AI to a sport ready for more informed, proactive care. With the boot developed and durability tested, we’re raising a seed round to support clinical work, finalize the AI and bring B-Sure to market.
Progress at a glance.
The industry
in perspective.
Our customers are already investing significantly in the care, soundness and performance of their horses.
A global industry.
Equestrian sits within a substantial ecosystem of sport, care and performance.
Total contribution of the U.S. horse industry to the economy.
A substantial care ecosystem connects owners, trainers, veterinarians and businesses around the horse. B-Sure’s starting point is a routine that already happens: the daily leg check.
Horses in the United States.
U.S. jobs supported directly and indirectly by the horse industry.
The scale reaches across disciplines.
Annual U.S. economic impact by sector, from the same 2023 study.
* Source: American Horse Council, 2023 Economic Impact Study ↗.
From development.
Into daily care.
A clear course ahead. The boot is complete and durability tested. The seed round funds the next set of fences.
✓Develop the boot.
Contact-based thermal sensing, built around the horse’s lower leg.
✓Test the boot.
Put the hardware through practical testing.
✓Recognize thermal patterns.
Identify repeatable changes across the measurements.
✓Develop the testing app.
Capture readings and context in a consistent workflow.
✓Recognize commercial patterns.
Shape the product around how riders and care teams use it.
✓Prove durability.
Boot complete. More than 100,000 testing cycles.
- We are here
Seed round.
Fund the clinical study and path to commercialization.
- Next
Clinical study.
Vet-led study to establish a peer-reviewed clinical claim.
- Ahead
Build the commercialization app.
Turn the testing workflow into a product for everyday use.
- Ahead
Finalize the AI.
Refine the proprietary model using measurements and clinical evidence.
- Ahead
Prepare inventory.
Secure production and the boots needed for launch.
- Finish
Go to market.
Launch B-Sure into daily horse care.
Believe in better
horse welfare?
Help bring the B-Sure Smart Boot to market. Let’s talk about the technology, the evidence and the opportunity ahead.